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Humancentric

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We’re standing at a precipice; technology is ready to break new grounds and drastically improve our lives. There are grand expectations for what’s to come in the Fourth Industrial Revolution, but understanding how to make technology human-centric will be the difference.

Description

We’re standing at a precipice; technology is ready to break new grounds and drastically improve our lives. There are grand expectations for what’s to come in the Fourth Industrial Revolution, but understanding how to make technology human-centric will be the difference.

If technology adds no value to us as people, it is doomed to fail. But, should it succeed, it has the potential to define our future, our profit lines and the everyday lives of our customers who use it. This book provides a rock-solid framework for building a business that will thrive in the Fourth Industrial Revolution and the new environment it will usher in.

Digital is not a technological conversation; it’s a people conversation.

The heart of Mike Saunders’ exciting new book, HumanCentric, is how to build a successful business in the Fourth Industrial Revolution while focusing on human stakeholders.

Never before have we had so much information so readily available at our fingertips and there is no doubt that acceleration of innovation and the velocity of disruption underpinning the Fourth Industrial Revolution are having a major impact on businesses. Is it realistic to be at the forefront of these disruptive forces? Is it even necessary? It most certainly is.

Knowledge of these disruptive forces – notably mobile, social, the Internet of Things, data and blockchain – equips us to build our businesses in the change that is enveloping us, but we need a framework to help us understand how to operate in a new revolution, how to organise the chaos into success.

It is this framework to which Mike has been applying his mind for the last ten years and in this book he presents just such a model to help us to navigate the digital world and build value in a humancentric way.

The four concepts of his model are explore, ideate, intersect and create and he unpacks each of them in detail and with crystal-clear clarity, while never losing sight of the human element so essential to ensuring success in an ever-evolving world.

With his wide experience both locally and internationally, and his success in running the highly respected DigitLab, as well as his passion for sharing knowledge, Mike is uniquely positioned to share a complete framework for human-centred digital transformation.

Our role in life is not to become digital. Instead, it is how to succeed in a digital world.

Additional information

Weight .260 kg
Dimensions 17 × 14 × 21.5 cm
Description

We’re standing at a precipice; technology is ready to break new grounds and drastically improve our lives. There are grand expectations for what’s to come in the Fourth Industrial Revolution, but understanding how to make technology human-centric will be the difference.

If technology adds no value to us as people, it is doomed to fail. But, should it succeed, it has the potential to define our future, our profit lines and the everyday lives of our customers who use it. This book provides a rock-solid framework for building a business that will thrive in the Fourth Industrial Revolution and the new environment it will usher in.

Brett St Clair, Teraflow CEO, and ex Googler, had this to say about Humancentric – “When it comes to technology books, so many authors have specialised in niche areas of specialisation. Very few provide an overarching guide to transform your business on a digital plane. Mike is uniquely positioned and experienced to share his secret sauce – a complete framework for human-centred digital transformation. Its brings a much needed human element into the Fourth Industrial Revolution conversation because as he says “technology fails unless it means something to someone.”

The book tackles an enormously challenging topic, say Heavy Chef CEO, Fred Roed. It unpacks the intersection of technology and humanity. “With this book, Mike combines great storytelling with a handy methodology to offer the reader a guide to doing business in these fascinating times,” says Fred.

In international reviews, Urs Bucher from TEDx in Zurich says, Humancentric is seen distilling the essence of the fourth industrial revolution we live in. Mike details out the five key drivers of transformation, makes us understand that their combination is more powerful than simply adding up them one by one. He spices up the theoretical aspects with easy to understand real-life examples. Last but not least he reminds us that digital transformation is about transformation in the first place and digital is “just” the tool that allows us to do so.

Finally, Mushambi Mutuma had the to say about the book – “It’s not often in the world of technology and brand building that we hear new thoughts and ideas, especially in today’s world of buzz words and on-trend business topics. It seems we’ve heard it all — the same examples, opinions and predictions.”

In discussing his book, Mike Saunders, CEO of Digitlab, says, “It’s taken me ten years to discover and unpack something new for the digital economy. I never wanted to write something for the sake of writing a book. I wanted to add something new and useful to the digital conversation. This book, I believe, presents a new way to look at the digital economy that will create better businesses in the Fourth Industrial Revolution.”

Mike is a straight talker, one who does not beat around the proverbial bush. Time is valuable, and it is rare to see the kind of advice, that large consultancies charge millions of dollars for, available in light-hearted fun read that will position you and your business to win in digital.

Humancentric

Product Details

ASIN : B084JQZLKD
Publisher : Tracey McDonald Publishers (February 17, 2020)
Publication date : February 17, 2020
Language: : English
File size : 1133 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 146 pages
Lending : Not Enabled

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