OWN YOUR INDUSTRY
How to Position Yourself as an Expert
When you are the Branson of business, the Clarkson of cars, the Nigella of food, the business comes to you. Are you a ‘category of 1’? When clients spend into your industry, are you the only logical choice?
For over a decade, business author and professional speaker Douglas Kruger has been studying the phenomenon of experts. What differentiates them? What do they do that amateurs don’t? What can we learn by emulating the behaviours of top performers across a range of industries?
Based on two of Douglas’s bestselling book with Penguin, ‘Own Your Industry’, and ‘What Makes Them Great?’, this presentation shows how you, your business, and your brand can position yourself as the icon, the expert, the thought-leader in your industry. When you do, the business comes to you.
Own a cause and you will create tribes of believing followers. Become the only logical choice and you will be consistently recommended. Position yourself as an expert, and the entire business landscape changes in some interesting ways.
See Douglas speak about this topic in a TV interview